JRA cream is a face and  body cream, This cream is formulated with powerful ingredients to brighten and lighten your skin tone, clear blackheads, dark spots, blemishes, and discolouration on the face and body. It evens your complexion and lightens dark areas of the body including the knees, elbows, hands, etc. 
Using this cream consistently would give you a smooth, clear, and luminous skin.
After studying this product, it is safe to say that this product contains bleaching agents not listed in the ingredient list such as Hydroquinione and/or mercury and for this cause, it is not  considered to be used long term.